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Reconsidering Twitter for Small Business

Tuesday, September 8, 2009

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Reconsidering Twitter for Small Business

In the past I’ve talked often about Twitter and its usefulness as both a marketing resource as well as sales tool for online businesses. While I still feel that Twitter is suitable for both of these, I want to make it a point to say, like many online tools, it has its flaws, a serious [...]

Have you StumbleUpon’d your Delicious Digg and is it worth it?

Tuesday, August 11, 2009

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Have you StumbleUpon’d your Delicious Digg and is it worth it?

You may have no idea that heading means, and that’s probably ok if you’re in the Real Estate industry. If you’re in to SEO/SEM or are looking for an easy way to increase traffic to your website a quick Google search will lead you to all three of these sites: Stumbleupon, Delicious and Digg – but are they worthwhile for the Real Estate Community?

Which social networking site is right for me?

Wednesday, July 22, 2009

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Which social networking site is right for me?

Do you immerse yourself and join every possible site out there, automate all your postings with Ping.FM and run the chance of not having the time to manage responses to all these sites or do you select a couple key places to better manage your ability to interact with potential clients on a more personal level?

Is Twitter Too Automated?

Tuesday, July 14, 2009

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Is Twitter Too Automated?

With so many applications available to automate Twitter, does it run the risk of losing its social edge?

Preliminary Marketing Report – Broker Feedback

Wednesday, July 8, 2009

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Preliminary Marketing Report – Broker Feedback

While our overall office strategy effectively increased visitors to our website, lead generation that results in a transaction has and will most likely always come from the brokers own networking and marketing strategies. The following is based on the feedback received from our offices Brokers and their Marketing Specialists.

Can real estate be sold on Twitter?

Tuesday, June 16, 2009

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Can real estate be sold on Twitter?

Recently Dell announced that they made over $3 Million from Twitter exclusive deals. They would post a direct link to their product on Twitter; people would follow the link and buy the computer. Fantastic, it’s proven; you can make money on Twitter. But can you buy a house? What about an office building?

Preliminary Marketing Report – It’s about results!

Wednesday, June 3, 2009

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Preliminary Marketing Report – It’s about results!

This year our marketing goal was to completely overhaul the way we do advertising and marketing for our office. We needed a new approach on a reduced budget that would still get us results with lead generation and staying in the public eye.

Viral Marketing with Social Media

Monday, May 25, 2009

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Viral Marketing with Social Media

One of the benefits of these sites is the ease of automated replication of your listings onto your profiles, so they can be seen and shared with everyone on your network with little time involvement. The next few pages will list information on how to display your listings on social sites, the initial time involvement is minimal and once done you will never have to manually update anything.

SEO or Keyword Advertising Experiment

Wednesday, May 13, 2009

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SEO or Keyword Advertising Experiment

I began two campaigns on both Facebook Ads and Google AdWords with a low ball approach to bidding, and found some interesting results.

Brief Commentary on Media Training

Wednesday, April 29, 2009

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Brief Commentary on Media Training

I recently attended a media training session hosted by MassMedia, a successful full service advertising, PR and design agency here in Nevada. While I have always known the importance of returning calls to reports, I had never known the specific time frames in which to better plan out my days and releases. Publications that come [...]

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