Advertising

Have you StumbleUpon’d your Delicious Digg and is it worth it?

Posted by mhurston on August 11, 2009
Creative Corner / 1 Comment

You may have no idea what heading means, and that’s probably ok if you’re in the Real Estate industry. If you’re in to SEO/SEM or are looking for an easy way to increase traffic to your website a quick Google search will lead you to all three of these sites: Stumbleupon, Delicious and Digg – but are they worthwhile for the Real Estate Community?

These three sites are considered, Social Bookmarking Sites, meaning they allow users to submit links to places on the Internet they find interesting. These links are then placed into the sites directory of user submitted links and the entire network could comment on them. It’s an easy way of generating an influx of referring traffic to your site with minimal effort. But does it convert?

From several articles I have read online as well as my own personal use, when a site offers a product for sale, such as a digital download or a subscription based service the traffic from these social bookmarking sites doesn’t seem to convert. My most recent experience yielded over 900 visitors within a single day, and 1,400 over thee days, yet none of them purchased a single copy of my eBooks. On the other hand, I had a press release go out to a popular online gaming site and received 13 visitors of which 2 purchased eBooks from me.

So what does this mean for real estate?

Much like my questions and comments on Twitter, I think social bookmarking is a great way of generating traffic, but since real estate isn’t something people can click on and buy instantly, you’re chances of having that traffic convert are even less than others. However, it is a great way to show clients how much exposure their property is receiving, but what’s the point if it’s not ending up in a sale or lease of the property after months of high traffic?

So how does one get traffic to convert, or better yet, how do we increase the rate of conversion on any links we have? That’s where SEO/SEM come into play.

Statistically the conversion rate of visitors to sales has always been a very low percentage, so the goal becomes to increase the amount of traffic so incredibly that even with a 0.001% conversion you’re able to sell your products. Below are the most common examples of typical SEO/SEM:

Article Submission – submitting articles you write to online webzines is a great way to advertise your site, as you can include a link to your site in the articles “about” or “signature” block.

Blog Commenting – commenting on other peoples blogs can be good or bad, if you are there just to drop a site link people will know and it doesn’t always reflect kindly on you.

Directory Submissions – If you have a real estate blog submit it to a real estate blog directory, it’s a pretty simple concept. If you have a site about flowers, find an online flower site directory and submit it there.

Craigslist – many people have a love/hate relationship with this site, but at the end of the day search engines seem to pull content from this site quite often, so posting ads about your product or services here is a good way to get yourself noticed in search engines like Google quickly.

Emails – even if you don’t have an email list to market to, just put your site’s URL in the signature of your emails, the people you talk to on a daily basis will see it and maybe even take a look or ask you about it. Think of this as an easy in for Word of Mouth.

Forums – not quite as popular in all circles, but there are many forums available for a number of topics, if you happen to be involved in one, such as the CrackBerry forums for BlackBerry users, it’s a good idea to include your site’s URL in your forum Signature, so as you talk to others they keep seeing your site.

Press releases – these aren’t just for local papers anymore. All PR sites now place their releases online where search engines and subscribers come to view them. Include your web address in any press release you send out.

RSS submission – if your site is a blog or you generate an RSS feed for it, there are many RSS syndication sites out there that want your feed, Syndic8 is the first one that comes to mind.

Reciprocal Linking – this is probably one of the least used methods of SEO/SEM, but it can have very successful results if done right. You basically find other site owners who run sites similar to yours, but do not compete directly with you and the two of you add links to each other’s site on your pages. It can take some time, but if you have at least 10 sites in your head that come up as places you could cross link with, that’s a great start.

But what about Meta Tags and Search Engine Submission?

Here is my answer in a nutshell, for Meta Tags websites have smarted up a lot with them and the days of the late 90’s where people stuffed a gazillion words and sentences into the code of their site to inflate rankings is dead and gone. Here is all you need to do with them: for keywords don’t use more than 15 terms and for the description, a one liner, sentence, is fine. Anymore than that and most current search engines such as Google, Yahoo and Bing will toss out the rest anyway so it doesn’t help you. As far as submitting your site to a search engine, once you’re site is working the way you want and you have a good amount of content on it feel free to stop by free services such as AddMe and SubmitItExpress. If you’ve taken advantage of at least 60% of the above suggestions you won’t need to pay anyone for SEO/SEM.

I really see no reason why anyone couldn’t invest a single Saturday afternoon and complete all of the above, but if you are really busy and would like to hire me to do your SEO/SEM, feel free to drop me a line. mgh@lasvegascrenews.com

– Michael G. Hurston

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Preliminary Marketing Report – It’s about results!

Posted by mhurston on June 03, 2009
Creative Corner / 1 Comment

The following is my preliminary marketing report for the first half of the year. Over the next few weeks I will be interviewing brokers and their marketing specialists to use in the full report coming out later this summer.

Marketing Overview

This year our marketing goal was to completely overhaul the way we do advertising and marketing for our office. We needed a new approach on a reduced budget that would still get us results with lead generation and staying in the public eye.

In the past we had done many overpriced one off campaigns and for the most part ignored any type of promotion of our website, regardless of its updated features. Therefore, this year we decided to focus on multiple phase marketing strategy which included extended length web advertisements to promote our featured property websites, SEO (Search Engine Optimization), a consistent branding campaign to show the people behind Colliers and a recruitment campaign to bring in more brokers to our office. We also created guides for the creation and use of listings on Craigslist and Social Media sites, simply put this year we pulled out all the stops.

While our PR firm MassMedia handled much of the price negotiations and the actual buys, the campaign placement, concepts, designs and photos were all done in-house (with exception to the Las Vegas Strip Aerial and Corporate Stock Art).

 

Ad Campaigns

In October of 2008 the planning began for a new ad campaign for 2009. We looked at a few of the ads we had done that conveyed messages or ideas we wanted to promote and incorporated these ideals into our campaigns, but with a unique and fresh look.

While the Las Vegas office has always had a strong relationship with many of the local publications, including In Business, Nevada Business Journal, Review Journal, Red Report, Western Regional and the Business Press.

Due to significant budget restraints this year we decided to pick Greenspun Media as our main outlet for print advertising. Greenspun Media Group is currently the owner and distributor of most publications within Southern Nevada. They currently produce In Business, Las Vegas Weekly, Las Vegas Home & Design, Las Vegas Magazine (LVM), and many others.

In addition to their print publications they also own and operate many of the local business news websites and niche media outlets in Southern Nevada including RecruitingNevada.com, 702.TV, LasVegasSun.com and more.

While Greenspun Media was where we placed the bulk of our budget, we still included placements in other print publications such as the North Las Vegas, Las Vegas and Henderson Chamber of Commerce publications. For our online ads we chose the Las Vegas Sun website and PropertyLine.

During the year, as always, brokers and their clients were free to pay out of pocket for any specific publication ads. Those included, the Wall Street Journal, the New York Times, Nevada Business Journal among others.

The primary message we wanted to get across in our branding campaign was that we were not simply a business offering services, but rather people servicing our clients. The concept of the ads was to show the “faces behind the divisions”. The distribution for this was In Business Magazine, one of the most popular business magazines in Southern Nevada. We had six Island Ads, with an ad popping up every other month. A couple times throughout the year we managed to be upgraded to a full-page ad at no additional cost.

We chose the North Las Vegas, Las Vegas and Henderson Chamber of Commerce publications to target a very set demographic. We tailored each of the ads to their specific areas, Speedway & Aliante (North), Downtown and Strip (Vegas) and Green Valley Ranch & Horizon Ridge (Henderson)

The Las Vegas Sun was the news site we chose to advertise our website on. All ad banners were created in either flash or animated gif formats and also appeared in the e-newsletters (e-bizclick) sent out monthly. The links directed viewers to our featured property page.

For our recruitment campaign we were able to negotiate for 3 consecutive pages of ad space. This allowed us to place consecutive ads showing growth and work as a teaser within the publication. We again chose In Business to place our ads in. The online version of the ad linked to our recruitment page and was included in the PropertyLine e-newsletters.

 

SEO Strategy, Social Media & Craigslist

While we received an immediate increase in direct traffic to our featured property sites due to our online ads, we still needed to increase the overall organic (search engine) traffic to our website. We did this by incorporating a three-step process. We began by reviewing and writing into our featured property sites appropriate and individualized Meta Tags; the key words and descriptions that some search engines use to index websites. The next step involved the massive re-submission of our sites and main Colliers sites to multiple search engines. We used available free services from Addme.com and Submititexpress.com. The final steps involved created a web presence among sites that already had high organic rankings and could direct visitors to our Colliers site. This was done by the creation of a CPI Wikipedia page and Aboutus.org page. After one month we began to see a slight increase in organic traffic.

Our next online endeavor was to educate those within our office who were members of social sites on how to include their listings on their social pages, such as Twitter, Facebook and LinkedIn. This had two immediate affects, the first was that the brokers now had another reason to give to potential clients on why they should list them based on the amount of exposure their property would receive, as well as this resulted in increasing our organic traffic. Similar results occurred with the implementation of Criagslist postings as well.

 

Public Relations & Exposure

In the past we had lost some of our offices connections with the local media, so this year we made it a point to correct this. We began with the internal promotion of all public transactions to generate buzz within the office and get our brokers and staff thinking about our media exposure. A calendar of events was created, one internally for CRE events and one by MassMedia that included many local events that would be worthwhile for our brokers and staff to attend. We next worked with MassMedia on consistently generating stories within local publications and sharing them with others within the office. To coincide with this we had MassMedia create a bi-monthly e-newsletter for our office sent out to over 12,000 people. An official media policy was developed for our office, as well as a reporter source book of contacts within our office the media could rely upon for accurate and timely information.

We also included more focus to our research this year, with Matt and Campbell organizing an industry round table for the quarter ends as well as a magazine style all inclusive report known as the VQR (Vegas Quarterly Report), later renamed to LVQ (Las Vegas Quarterly). Being the first CRE brokerage in Southern Nevada to release their market report each quarter allowed us to play up our media publicity each quarter.

 

All Eyes on Us

Among the Graphics departments within our partnership we typically all share “best practices” among each other. While many of the other offices in the past have used a few of our ideas, this was the first year that the majority of these marketing strategies created in our office were pushed out among the other offices. The Event Calendar, our Craigslist guide, our Viral Marketing guide, our SEO strategies, our Reporter Source Book, and our Recruitment Page are all being considered for implementation at many of the other offices based on the work done within our Las Vegas office.

– Michael G. Hurston

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SEO or Keyword Advertising Experiment

Posted by mhurston on May 13, 2009
Creative Corner / 5 Comments

Outside of the commercial real estate realm I own and operate a very niche market PDF publishing company whose hosting provider, GoDaddy, recently provided me some free credits for Google AdWords and Facebook Ads. The credits consisted of $25 towards Google AdWords and $50 towards Facebook Ads. My first thought was that the amounts were so low, they couldn’t possibly provide any benefit, and since my PDF publishing hasn’t been exactly profitable the last few months I didn’t want to increase any budget items for it.

However, the company I work at recently had inquiries to me to look into both of these ad services so I figured this might give me an opportunity to familiarize myself with these two products. So I began two campaigns on each site and tracked all of my results. I then shared these results with my companies Marketing Technology Director and our PR firm MassMedia; the results were interesting and a little surprising in some cases.

Disclaimer: Since the testing was only done for 2 days for both campaigns, this information is by no means extensive and should be taken with a grain of salt, though I believe it is something I will look into more and I’d recommend others to evaluate on their own as well.

The Ad Campaigns & Initial Results:

For Google AdWords I created a campaign consisting of about 20 relevant key words (short and long included) with a daily max budget of $30 and a bid of 0.01¢ (the estimated bid of my keywords was between 0.04¢ and 0.09¢. The budget increased to $30 because of Google’s “activation fee” of $5 and their “forced” deposit of $10 to open the account. The ad consisted of the name of the company, a brief description of the product and linked to the sites storefront, however, the link shown in the text was to the sites main page, not the store. I ran this campaign for two days prior to beginning the second campaign. After these two days I had generated just under 200 exposures, but no clicks. This was to be expected; however on my Google Analytics I had seen an increase in traffic of 5%. No other ads or releases had been made during this time.

I continued to let this campaign run, as it was not using any of my credits and set up a second campaign almost exactly the same, but with a slightly higher bid of 0.05¢ After two days the ad had generated over 500 impressions, with a click thru rate of almost 0.20%. My websites traffic increase from this was slightly higher obviously. I then paused this campaign for the remainder of the next test, with hardly any of my credits used.

Facebook was a different beast entirely. I started by setting my campaigns to a daily budget of $25, used the same key words, ad text and link setups as I did in my Google AdWords campaign, but had a cost estimate of 0.46¢ to 0.59¢ – apparently my competitors must advertise on Facebook more than Google. I placed two campaigns, one for 0.01¢ and the other for 0.5¢. After the first day with 0.01¢ I had not generated any impressions, so no clicks, but the 0.5¢ had a different story – I had hit my $25 daily budget with over 84,000 impressions and 54 clicks. While the traffic to my storefront had increased that day, the traffic to my sites main page had not seen a change, and since the previous days had been higher, my Google Analytics showed my site had a decrease in traffic for those pages. Which is fine, since ultimately I want people at the store or at least one of my distributors sites since if they visit my home page, blog or forums it’s not going to generate any income directly.

Questions & Answers:

While the Facebook Ads worked the way I had anticipated for the most part – the Google AdWords, which I have turned back on and continue to follow has been causing me to ask questions. While Facebook seemed to generate traffic to me from the clicks to my site, Google AdWords seems to continue to generate traffic to me whether people click on my ads or not.

When I spoke to our companies Marketing Technology Director we came up with the idea that perhaps the people interested in my niche may have seen the ads, but not clicked on them, but for some reason either typed in the web address or name of the book and found my site this way. This would explain why the ads, which link to the store, seemed to increase traffic to the main page instead of the store.

I then thought of the idea, that perhaps looking into ad words as a way of generating a lot of impressions, but not necessarily desiring clicks may be a feasible small-budget marketing strategy. Of course for commercial real estate, we’d have to look at the possibility of higher key word costs, but the concept would remain the same – to underbid in such a way that our ad is seen but not shown dominant enough to generate a lot of clicks.

This was an interesting train of thought for me, but I wanted more input, so I sent a few emails off to our PR firm, MassMedia to see what they thought of these campaigns and their results. The first response was what I had been thinking, but hadn’t voiced, which is that my use of AdWords may have increased the keyword relevancy from an organic SEO point of view. There have been some theories that an advantage of AdWords will increase your sites SEO as sort of a self serving incentive or that AdWords simply grows the SEO algorithm Google Search uses. I don’t know if it’d be possible to really prove this one way or another, but an interesting concept none the less.

Conclusion:

I’m ultimately left with a lot of questions, not too many proven answers, but definitely an interest in researching these results more. While this outcome was a bit different than I expected it definitely made me think about the benefits of organic ranking compared to raw conversions to your site. If someone is simply looking to build site traffic it’s probably best to just focus on the more common optimizations, such as relevant link exchanges, url submissions to directories, enhanced keyword and description tags, consistent content updates and the use of social media networks and tools. Of course, if you have the budget, a well-targeted AdWords or Facebook Ad campaign wouldn’t hurt either.

AdWords Update: I’ve turned my campaign back on and will post a follow up once the $25 has been burned through.

– Michael G. Hurston

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What Constitutes Good Design?

Posted by mhurston on April 14, 2009
Creative Corner / No Comments

In my last segment I overviewed various marketing tools that can benefit any commercial real estate office, but this time around I became a little side tracked. Instead of continuing on the marketing subjects I outlined, I’m going to start with design, as that is what everything else I’ll have to talk about stems from. I’ve broken this down into what I see are the three aspects of design, visual, functional and structural.

For marketing collateral purposes we’ll look primarily at the visual design. For the most part visual design is something that the client will find appealing to their senses. The sights and sounds of a TV ad or flash banner on a website or the look of a printed page. While visual design is one f the most important elements for marketing, it is also the most subjective.

Edward Tufte can be considered a genius within the visual design field with his ability to present incredible amounts of statistics within an easily identifiable and understandable display. This is one of the first steps towards good design. However, Tufte will be the first to admit how much he dislikes marketing and many of the elements used in advertisements and various forms of collateral that irritate him to no end.

With that said, it’s important as a designer to understand that the client is not always right and it’s part of your visual design duty to make sure you can talk them out of doing something that will hurt their business.

The next most important part of design is function, or simply, how stuff works. For example, a website is one of the areas where functional design is extremely important. It does no good to both you or your clients if people aren’t able to find the information they want on your website. A little study of typical human behavior on the web and you will understand the necessity for multiple links to the same information along the top and sides of a website, among the reasoning behind many other online strategies. However, functional design is not just important to interactive media such as websites, flash applications or interactive PDF’s, it is also important to printed items, such as when creating a book or magazine layout, where you are incorporating bleeds and spreads. It is also important to understand the media on which your printed pieces will be produced, such as the difference between the look of a 10 pt Gill Sans Light on glossy magazine stock versus newspaper.

Some could consider structural design the least important, but structure varies drastically from designer to designer. If you are your own boss and work alone, chances are you don’t care how you organize your files, how you name them, or how your layouts are set up. After all, if it looks good and works, who cares right?

This is in strong contrast to the ideals of anyone who has worked in either a design studio or with an in-house team who constantly handle each other’s files as needed. In situations as these it is essential to an efficient and successful workflow to come up with a system and stick to it. In addition, the actual design setup of layouts should be done in a way that the other designers will be able to easily adjust and edit.

Anyone who has worked with me knows of my issues I have with designers who use spaces after a bullet point in an InDesign file instead of using tabs as well as my pet peeves of those who would make each line of text for a bulleted list placed in it’s own text box and then not even bother to align them properly with the align tool. These are things that cause a person to be seen as an amateur within their circle.

Ultimately it is important for designers, especially those in print, to understand and know how to use and adjust items such as tracking, kerning, bullets, styles and tables when doing text layouts. Of course there are some exceptions to the rule, such as when creating text for a cover or header piece that may require the text to be adjusted and set in a non-standard way.

While code formatting is for the most part irrelevant due to the many applications that auto format the display and highlight code, what is relevant is the expandability of the code. In short, is the site designed in such a way to allow the addition of new features, links, ads, etc easily or would it require a rework or site rebuild?

In conclusion good design is a product of proper structure, usability, function and ultimately strong and captivating visual design. A good understanding and planning from each of these aspects will typically end with the creation of a successful collateral piece, ad campaign or website.

– Michael G. Hurston

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Marketing Perspective – April

Posted by mhurston on April 10, 2009
Creative Corner / No Comments

Over the next few months I hope to get a chance to talk more about marketing and cover the various resources available to those within the Commercial Real Estate Industry, as I truly believe it can be one of the most demanding fields to work in, especially with the current depression we find ourselves in.

Real estate has, and more than likely will, continue to be a relationship-orientated business, which leads many commercial real estate professionals debating whether if investing time and money into building their online presence is actually worth the effort.

My opinion is one that more than likely any transaction completed will be the direct result of the brokers interaction with the client, but providing value-added services for your clients, may help to not only strengthen an existing relationship, will also provide a resource for potential clients to want to use you to market their listings, as well as bring in new contacts.

This is why I believe a successful marketing strategy consists of many tools, and not all are cutting edge, though the ones who pick up on new social media tools may have a stronger relationship base in the next 10 years.

 A year ago, and the year before, I wrote a “Marketing Observations” report for our Colliers office here in Las Vegas, which was my reflections on a marketing feedback survey I had sent out as well as one-on-one questionnaires I did with some of the teams. The results varied and ultimately what worked well for one group didn’t always work well for the next, but each tool did give some positive results to some individuals and teams.

While I won’t go into the specific details and listing of each and every tool now, the general topics I looked at were as follows:

Print Publications

I started with advertising in Print Publications; these included small local papers, magazines as well as regional, national and global newspapers and magazines. Having a solid campaign within your local market can be a real boon to your local awareness, as chances are, the majority of people within CRE industry we meet everyday read at least one of the publications you’ve advertised in. While this may not cause someone to buy a property, it does keep your companies name recognition prominent within the community.

Regional, National and Global publications are the opposite. In my experience people reading the Wall Street Journal will see an ad and inquire about it. Our office actually had a few transactions done by reaching out to investors in other states and even one in another country, both of which came from the WSJ’s property ad.

In my opinion, I see local publications, and maybe even regional publications as a means to keep your target audience familiar with your name through branding campaigns, while national and foreign publications can be a great way to actually gain new contacts and potentially move your properties.

Direct Marketing

I have always had a strong dislike of the term, as it reminds me of late night commercials and Internet scam sites. The truth is Direct Marketing should include sending collateral directly to clients and relationships you’ve generated. If you’re just grabbing a random email list or mailing list and sending out information, chances are you won’t get much of a response and people will dislike you. Remember, negative impressions last longer than positive ones.

Postcards, Flyers, email campaigns, cold calling offices in person and leaving your information with flyers can all be considered forms of Direct Marketing. The results of this are very dynamic, for example, while cold calling an office and offering tenant rep services in a down market, may result in a positive outcome, cold calling an office and trying to get a hold of the owner to see about leasing out one of his vacant spaces may prove more difficult.

Email campaigns seem to do the most for brokers though, as they can direct people to their properties web page (if it has one), their listings page, online profile if they’ve just changed brokerages, or inform other brokers who may represent a seller for their buyer. The other aspect is the cost effectiveness of a good email campaign, even with hundreds of emails multiple times a month, many services out there cost less than a penny per email.

If nothing else, emails provide a way of keeping you, your properties and endeavors in the eyes of those around you and work for not only potentially closing a deal, but also keeping you, the broker, marketed.

Press Releases

I’m a big fan of press releases. News is free and in my opinion it is the best way to get your self noticed and heard. While not everything you may have to say about your company or industry will get attention, it never hurts to have a write up on a new product type, service, or event that could potentially end up on the news stand, or in some cases, on the morning news.

While it may not generate a transaction immediately, gaining exposure is the number one means of meeting new contacts and finding potential leads. Again, the commercial real estate industry is a relationship-orientated business, the more people you know, the better your chances for success.

Social Media

I think technology scares a lot of people still, or at least they don’t understand enough about it to realize how it can help. Let me spell it out for everyone: Yes, what your 12-year old uses online, can actually help you build your professional network.

Now I’m not saying go build a MySpace page and expect to get your commercial retail space leased the next day, but what I will say is that social media provides an additional means of staying in touch with others as well propagating your information through the internet. With the way technology works now, information can be distributed quickly, instantly and easily, through the way RSS feeds work. You don’t have to understand the ins-and-outs of the technology, in fact you don’t need to know anything about it other than this: putting your property listing information, press releases or other relevant information online can allow you have this information replicated across multiple sites and seem by an incredible amount of people.

To get more specific, lets look at this site for example. Information from various news sites and Colliers is displayed here; people viewing this site see all of this. But, this information, this exact post, gets replicated over to Twitter (it’s ok if you don’t know what it is), which displays the post to people viewing that site. The post is also sent over to LinkedIn and FaceBook (social networking sites, think MySpace, Friendster, etc). People who have this site on their friends list will view the post. In additional to all this we have the other sites users, viewers of the site, who have chosen to pull information from this site and have it displayed on their blog or website, which again gets distributed out to other sites. But it doesn’t stop there, because people who visit this site can click on the little icons below to “recommend” this site to social bookmarking sites (another type of social media news and information sites) essentially allowing anyone who views this post to “spread the word”. The amount of people seeing this post can continue to grow exponentionally. That is what Social Marketing and Web 2.0 have brought us, the ability to distribute information without having to think about it.

SEO (Search Engine Optimization)

This has always been a topic I believe people make much more complicated than it needs to be. The concept is simple, improve traffic to any website by making your site appear in search engines more often. Although this topic is simple in my opinion, I do believe many CRE sites over look it, as it requires someone with more technical knowledge of how search engines work and the best ways to make your site search engine friendly.

Getting down to the basics, SEO starts with simply creating a proper website that has content relevant to the key words and headings used for the description of the site. For example, Las Vegas CRE News has CRE content for Las Vegas and throughout the site are references to Las Vegas News and Las Vegas Commercial Real Estate (I’m simplifying a bit here). The next item takes place with what are called Meta tags, lines of code that are not seen by the user which tell some search engines what a site is all about, they provide key words and a description and ideally should use the same descriptors that can be found throughout the sites content. It’s important to note that due to so many sites improper use of Meta Tags, as well as blatant methods of Spamdexing (including unrelated key words and repeating popular phrases to make your site appear more relevant than it is) has caused many popular search engines to no longer index sites based on Meta Tags alone, or in some cases at all.

Next we move on to the website indexing, or rather, the inclusion of your site into search engines. While there are many sites that will automatically submit your sites to smaller search engines, to get your site listed within top companies like Google, Yahoo and Microsoft you need to look into manual submissions as well as the Open Directory Project, which allows users to submit there site to the directory and then a real person will look through your information to make sure it gets listed in the proper category.

Once a site is indexed, Crawlers (search engine tools that continue to look at and monitor websites) will continually view your site, which brings us to the final item in this very brief write-up, dynamic content, or simply put, Search Engines like to see content updated regularly as opposed to static pages.

There are additional items we can look at involved with this, such as the use of link backs, Wikipedia and AboutUs.org, but we’ll look at those in a later segment.  

– Michael G. Hurston

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